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Publicity & Promotion
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As soon as you sign a contract, you need to be thinking about publicity and promotion. These days, it's very important for authors to give plenty of thought to how they'll help to build their own writing careers.
Articles and interviews listed here will help you work out just how you can do the best for your new book! (And all the ones that come before and after it.)
The artices here will talk about:
- Book launches
- Website content
- Press kits
- Handling interviews (radio or print media)
... and more!
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Making a Book Trailer
for YouTube or Your Website
Marg McAlister
The latest way to promote your book is through video. Some authors (used to playing around at home with video software to record family events) won't find it very difficult to move on to doing something similar to make a book trailer. Actually, it can be a lot easier! . . . keep reading
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Sandy Fussell's School Handout Tips
Sandy Fussell
Sandy Fussell, author of the CBCA-shortlisted POLAR BOY and the popular Samurai Kids series, is well-organised when it comes to author talks, promotion and school visits. Here are two ideas from Sandy that might help you plan what to take to schools and/or literary luncheons: an Introduction Envelope and a Classroom Booklet. . . . keep reading
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Tips on Writing a Press Release
Libby-Jane Charleston
Libby-Jane has read countless press releases over the years in her role as a journalist. Now, as an author who knows the importance of good promotion to get her name out there, she prepares different press releases for different markets. Here are some tips from Libby-Jane on writing a press release... . . . keep reading
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Crossing Genres or Age Groups
Marg McAlister
For one reason or another, you might be thinking of switching genres, or changing from one age group to another. What are the problems you might encounter? Do you have to re-learn or un-learn anything? What are the differences, say, in writing for adults when you've been used to writing for children - or vice versa? . . . keep reading
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How to Utilise Online Social Networking to Promote Yourself
Melnda Hutchings
Online social networking can seem daunting as well as time consuming, if you don't know much about it. Between websites, Facebook, blogging and Twitter, it seems there is a never ending flow of opportunities that you need to attempt to harness and steer in the right direction. But the good news is it's not as complicated as you may think, and there are ways and means of protecting your privacy. And if you are a published author, about to be published or simply wishing to establish a presence to build your profile, utilising these online resources can work to your advantage. . . . keep reading
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Tips on Promoting Your Books, Services and Author Talks
Hazel Edwards
When discussing her writing lifestyle and promotional activities with Hazel Edwards, I put this question to her: "Your article about authors' personal websites shows clearly the uses to which you put your website - and why other authors find a website useful. You finish by saying "Invest in an up-to-date shopfront window on your mind!" What other means do you use to publicise your books/services/talks/other initiatives?" Read her answer here... . . . keep reading
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Your Book Launch
Tricia Stringer
Why have a book launch? It's a birthday party for a book - a celebration of actually having a book to hold in my hand. Most people at a launch will buy a book and the follow up word of mouth is just as important as media publicity. . . . keep reading
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So You Want to Have a Book Launch?
Writing4Success Interviews
Should you have a book launch? Do you need one? If you do want to launch your book, who organises it and pays for it -- you or the publisher? What do you do at a book launch? Who should speak? . . . keep reading
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Ann Harth
